[{"data":1,"prerenderedAt":70},["ShallowReactive",2],{"post:why-size-related-returns-hurt-fashion-stores":3},{"data":4,"seo":20,"related":61},{"title":5,"slug":6,"path":7,"excerpt":8,"featured_image_url":9,"featured_image_alt":10,"published_at":11,"reading_time":12,"category":13,"author":16,"content":18,"updated_at":19},"Why size-related returns hurt fashion stores, and what actually helps","why-size-related-returns-hurt-fashion-stores","\u002Fblog\u002Fwhy-size-related-returns-hurt-fashion-stores","Wrong-size returns cost more than the shipping label. Here is where the cost comes from and which fixes tend to work.","https:\u002F\u002Fapi.truesize.co.uk\u002Fstorage\u002Fblog\u002FZcZ8QGoHfkOH91oRwW0tKtJFYnGOE8kYSo7GE4Dh.jpg",null,"2026-10-19T12:56:00+00:00",1,{"name":14,"slug":15},"Guides","guides",{"name":17},"Yazan Khayal","\u003Cp>When a shopper returns an item because it did not fit, the store pays more than postage. There is the outbound and return shipping, the time to inspect and restock the item, the risk that it cannot be resold at full price, and a customer who is less likely to try again.\u003C\u002Fp>\r\n\u003Ch2>Where the cost comes from\u003C\u002Fh2>\r\n\u003Cp>Most of it is avoidable uncertainty. A shopper who is unsure between two sizes often orders both and sends one back, which inflates both your sales and your returns.\u003C\u002Fp>\r\n\u003Ch2>What tends to help\u003C\u002Fh2>\r\n\u003Cp>Clear, accurate size charts are the baseline. On top of that, a size recommendation tool answers the question shoppers actually have: \"which size should I buy?\". The most useful ones learn from your own orders and returns, because that shows how your products really fit rather than how the chart says they should.\u003C\u002Fp>\r\n\u003Ch2>Start by measuring\u003C\u002Fh2>\r\n\u003Cp>Before changing anything, tag your returns by reason and track \"too small\" and \"too big\" separately. That data is what any recommendation tool will learn from, and it shows you which products to look at first.\u003C\u002Fp>","2026-10-23T16:08:08+00:00",{"title":21,"description":8,"canonical":22,"robots":23,"og":24,"twitter":28,"json_ld":30},"Why size-related returns hurt fashion stores, and what actually helps | Truesize.co.uk","https:\u002F\u002Ftruesize.co.uk\u002Fblog\u002Fwhy-size-related-returns-hurt-fashion-stores","index,follow",{"title":5,"description":8,"image":9,"type":25,"site_name":26,"locale":27},"website","Truesize.co.uk","en_GB",{"card":29,"site":10},"summary_large_image",[31,45],{"@context":32,"@type":33,"headline":5,"description":8,"image":34,"datePublished":11,"dateModified":19,"mainEntityOfPage":35,"author":37,"publisher":39},"https:\u002F\u002Fschema.org","Article",[9],{"@type":36,"@id":22},"WebPage",{"@type":38,"name":17},"Person",{"@type":40,"name":41,"logo":42},"Organization","Truesize",{"@type":43,"url":44},"ImageObject","https:\u002F\u002Fapi.truesize.co.uk\u002Fstorage\u002Fsettings\u002FzdBxRQgOqWGt4BlHZDKFsXSTnBSC0Ae8J0AkledN.svg",{"@context":32,"@type":46,"itemListElement":47},"BreadcrumbList",[48,52,56,59],{"@type":49,"position":12,"name":50,"item":51},"ListItem","Home","https:\u002F\u002Ftruesize.co.uk\u002F",{"@type":49,"position":53,"name":54,"item":55},2,"Blog","https:\u002F\u002Ftruesize.co.uk\u002Fblog",{"@type":49,"position":57,"name":14,"item":58},3,"https:\u002F\u002Ftruesize.co.uk\u002Fblog\u002Fcategory\u002Fguides",{"@type":49,"position":60,"name":5,"item":22},4,[62],{"title":63,"slug":64,"path":65,"excerpt":66,"featured_image_url":67,"featured_image_alt":10,"published_at":68,"reading_time":12,"category":69},"Which questions should a size advisor ask? Fewer is better","which-questions-should-a-size-advisor-ask","\u002Fblog\u002Fwhich-questions-should-a-size-advisor-ask","Every extra question loses shoppers. Here is how to decide which questions earn their place.","https:\u002F\u002Fapi.truesize.co.uk\u002Fstorage\u002Fblog\u002FwC7TQncHati2FFXqrnoetumz6aZMGleFLVbFQcda.jpg","2026-10-13T12:56:00+00:00",{"name":14,"slug":15},1792772119710]