[{"data":1,"prerenderedAt":70},["ShallowReactive",2],{"post:which-questions-should-a-size-advisor-ask":3},{"data":4,"seo":20,"related":61},{"title":5,"slug":6,"path":7,"excerpt":8,"featured_image_url":9,"featured_image_alt":10,"published_at":11,"reading_time":12,"category":13,"author":16,"content":18,"updated_at":19},"Which questions should a size advisor ask? Fewer is better","which-questions-should-a-size-advisor-ask","\u002Fblog\u002Fwhich-questions-should-a-size-advisor-ask","Every extra question loses shoppers. Here is how to decide which questions earn their place.","https:\u002F\u002Fapi.truesize.co.uk\u002Fstorage\u002Fblog\u002FwC7TQncHati2FFXqrnoetumz6aZMGleFLVbFQcda.jpg",null,"2026-10-13T12:56:00+00:00",1,{"name":14,"slug":15},"Guides","guides",{"name":17},"Yazan Khayal","\u003Cp>A size advisor only helps if shoppers finish it. Each additional question costs some of them, so every question should earn its place by improving the recommendation.\u003C\u002Fp>\r\n\u003Ch2>Start with the basics\u003C\u002Fh2>\r\n\u003Cp>Height, weight, age, fit preference and a couple of simple body-shape questions give a solid starting point for most clothing. Use sensible defaults, so a typical shopper only changes one or two answers.\u003C\u002Fp>\r\n\u003Ch2>Add anchors\u003C\u002Fh2>\r\n\u003Cp>\"Which brand and size do you usually wear?\" is one of the most informative questions you can ask, because it ties the shopper to a real garment. Make it optional but visible.\u003C\u002Fp>\r\n\u003Ch2>Ask by category\u003C\u002Fh2>\r\n\u003Cp>Only ask what matters for the product. Foot width matters for shoes, not for t-shirts. Keeping the form short for each category is the easiest way to keep completion rates up.\u003C\u002Fp>","2026-10-23T16:13:59+00:00",{"title":21,"description":8,"canonical":22,"robots":23,"og":24,"twitter":28,"json_ld":30},"Which questions should a size advisor ask? Fewer is better | Truesize.co.uk","https:\u002F\u002Ftruesize.co.uk\u002Fblog\u002Fwhich-questions-should-a-size-advisor-ask","index,follow",{"title":5,"description":8,"image":9,"type":25,"site_name":26,"locale":27},"website","Truesize.co.uk","en_GB",{"card":29,"site":10},"summary_large_image",[31,45],{"@context":32,"@type":33,"headline":5,"description":8,"image":34,"datePublished":11,"dateModified":19,"mainEntityOfPage":35,"author":37,"publisher":39},"https:\u002F\u002Fschema.org","Article",[9],{"@type":36,"@id":22},"WebPage",{"@type":38,"name":17},"Person",{"@type":40,"name":41,"logo":42},"Organization","Truesize",{"@type":43,"url":44},"ImageObject","https:\u002F\u002Fapi.truesize.co.uk\u002Fstorage\u002Fsettings\u002FzdBxRQgOqWGt4BlHZDKFsXSTnBSC0Ae8J0AkledN.svg",{"@context":32,"@type":46,"itemListElement":47},"BreadcrumbList",[48,52,56,59],{"@type":49,"position":12,"name":50,"item":51},"ListItem","Home","https:\u002F\u002Ftruesize.co.uk\u002F",{"@type":49,"position":53,"name":54,"item":55},2,"Blog","https:\u002F\u002Ftruesize.co.uk\u002Fblog",{"@type":49,"position":57,"name":14,"item":58},3,"https:\u002F\u002Ftruesize.co.uk\u002Fblog\u002Fcategory\u002Fguides",{"@type":49,"position":60,"name":5,"item":22},4,[62],{"title":63,"slug":64,"path":65,"excerpt":66,"featured_image_url":67,"featured_image_alt":10,"published_at":68,"reading_time":12,"category":69},"Why size-related returns hurt fashion stores, and what actually helps","why-size-related-returns-hurt-fashion-stores","\u002Fblog\u002Fwhy-size-related-returns-hurt-fashion-stores","Wrong-size returns cost more than the shipping label. Here is where the cost comes from and which fixes tend to work.","https:\u002F\u002Fapi.truesize.co.uk\u002Fstorage\u002Fblog\u002FZcZ8QGoHfkOH91oRwW0tKtJFYnGOE8kYSo7GE4Dh.jpg","2026-10-19T12:56:00+00:00",{"name":14,"slug":15},1792772119336]