[{"data":1,"prerenderedAt":79},["ShallowReactive",2],{"blog":3},{"data":4,"links":39,"meta":41,"seo":54},[5,19,30],{"title":6,"slug":7,"path":8,"excerpt":9,"featured_image_url":10,"featured_image_alt":11,"published_at":12,"reading_time":13,"category":14,"author":17},"Why size-related returns hurt fashion stores, and what actually helps","why-size-related-returns-hurt-fashion-stores","\u002Fblog\u002Fwhy-size-related-returns-hurt-fashion-stores","Wrong-size returns cost more than the shipping label. Here is where the cost comes from and which fixes tend to work.","https:\u002F\u002Fapi.truesize.co.uk\u002Fstorage\u002Fblog\u002FZcZ8QGoHfkOH91oRwW0tKtJFYnGOE8kYSo7GE4Dh.jpg",null,"2026-10-19T12:56:00+00:00",1,{"name":15,"slug":16},"Guides","guides",{"name":18},"Yazan Khayal",{"title":20,"slug":21,"path":22,"excerpt":23,"featured_image_url":24,"featured_image_alt":11,"published_at":25,"reading_time":13,"category":26,"author":29},"Size chart vs size recommendation: what is the difference?","size-chart-vs-size-recommendation","\u002Fblog\u002Fsize-chart-vs-size-recommendation","A size chart shows measurements. A size recommendation tells the shopper which size to buy. They solve different problems.","https:\u002F\u002Fapi.truesize.co.uk\u002Fstorage\u002Fblog\u002FQvzOzpjvTi7EIm92doV1aRQoo8x0xcP34MPnqsPC.jpg","2026-10-16T12:56:00+00:00",{"name":27,"slug":28},"Fit & Sizing","fit-sizing",{"name":18},{"title":31,"slug":32,"path":33,"excerpt":34,"featured_image_url":35,"featured_image_alt":11,"published_at":36,"reading_time":13,"category":37,"author":38},"Which questions should a size advisor ask? Fewer is better","which-questions-should-a-size-advisor-ask","\u002Fblog\u002Fwhich-questions-should-a-size-advisor-ask","Every extra question loses shoppers. Here is how to decide which questions earn their place.","https:\u002F\u002Fapi.truesize.co.uk\u002Fstorage\u002Fblog\u002FwC7TQncHati2FFXqrnoetumz6aZMGleFLVbFQcda.jpg","2026-10-13T12:56:00+00:00",{"name":15,"slug":16},{"name":18},{"first":40,"last":40,"prev":11,"next":11},"https:\u002F\u002Fapi.truesize.co.uk\u002Fapi\u002Fv1\u002Fblog\u002Fposts?per_page=9&page=1",{"current_page":13,"from":13,"last_page":13,"links":42,"path":51,"per_page":52,"to":53,"total":53},[43,46,49],{"url":11,"label":44,"page":11,"active":45},"« Previous",false,{"url":40,"label":47,"page":13,"active":48},"1",true,{"url":11,"label":50,"page":11,"active":45},"Next »","https:\u002F\u002Fapi.truesize.co.uk\u002Fapi\u002Fv1\u002Fblog\u002Fposts",9,3,{"title":55,"description":56,"canonical":57,"robots":58,"og":59,"twitter":65,"json_ld":67},"Truesize Blog | Truesize.co.uk","Guides on sizing, fit and reducing fashion returns.","https:\u002F\u002Ftruesize.co.uk\u002Fblog","index,follow",{"title":60,"description":56,"image":61,"type":62,"site_name":63,"locale":64},"Truesize Blog","https:\u002F\u002Fapi.truesize.co.uk\u002Fstorage\u002Fsettings\u002FmIjPb1YaR77UZyPP2LUKspw1pwJqohPEq4gIYwTa.svg","website","Truesize.co.uk","en_GB",{"card":66,"site":11},"summary_large_image",[68],{"@context":69,"@type":70,"itemListElement":71},"https:\u002F\u002Fschema.org","BreadcrumbList",[72,76],{"@type":73,"position":13,"name":74,"item":75},"ListItem","Home","https:\u002F\u002Ftruesize.co.uk\u002F",{"@type":73,"position":77,"name":78,"item":57},2,"Blog",1792772115101]